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Software Sales Jobs in London

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Software Sales


If you’re currently working in software sales and looking for new opportunities, you’ve come to the right place. At Zetter Recruitment, we understand the everchanging and rewarding nature of this field, and we're here to help you navigate your career path. Whether you're aiming for a higher salary, seeking more challenging software sales jobs, or simply exploring your options, our expertise can guide you every step of the way.

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Why is Software Sales Booming?

The software sales industry is experiencing exciting growth. According to Indeed, job postings for software sales professionals have increased by 20% year-on-year. This surge reflects the ever-growing demand for innovative software solutions across various industries.

Software Sales Salary Expectations

One of the most common questions we receive is about salary expectations in software sales. So, what can you realistically expect to earn?

Entry-Level Roles: For those just starting, the base salary for computer software sales jobs typically ranges from £30,000 to £35,000 per year. With commission on top, earnings can quickly increase.

Mid-Level Positions: Professionals with a few years of experience in software sales jobs can expect salaries between £55,000 and £80,000. Adding commission and bonuses, total earnings often surpass £150,000.

Senior and Enterprise Roles: Seasoned professionals and specialists can command base salaries upwards of £100,000. With successful sales performance, annual earnings can easily exceed over £200,000.

What Makes Software Sales Lucrative?

High Earning Potential: One of the main attractions of software sales jobs is the lucrative salary. The average software salesperson in the UK enjoys a base salary of £60,000, with top earners exceeding £120,000. Many positions come with generous commission structures, making your earning potential directly tied to your performance.

Beyond Salary: Lucrative Career Benefits

The financial rewards are just one piece of the puzzle. Software sales positions often boast a range of attractive benefits, including:

  • Equity

  • Private healthcare

  • Enhanced perks such as generous parental leave, high holiday allowances, L&D budgets and wellness packages

Why choose a Software Sales Career?

Software sales is an exciting field that offers numerous benefits, including the potential for high earnings and professional growth. But what exactly makes this career so appealing?

  • High Earning Potential: One of the main attractions of software sales jobs is the rewarding salary. Many professionals in this field enjoy substantial base salaries complemented by generous commission structures. The combination can lead to impressive overall earnings, making software sales a financially rewarding career.

  • Dynamic Work Environment: This sector is continually evolving with new technologies and innovations, providing an environment of continuous learning.

  • Career Growth Opportunities: From entry-level computer software sales jobs to senior IT software sales positions, there are plenty of opportunities for advancement. Companies are always on the lookout for skilled sales professionals who can drive revenue.

  • Skills Development: Working in software sales hones various skills, including negotiation, communication, and problem-solving. These are highly transferable skills that can benefit you in numerous other roles and industries.

Software Sales Skills are in High Demand

The skills you develop in software sales, like communication, negotiation, and relationship building, are highly sought-after across different industries. This makes software sales a good career choice with a clear path for progression.

Exploring Software Sales Positions with Zetter Recruitment

At Zetter Recruitment, we specialise in connecting talented software sales professionals with top-tier companies. Our dedicated team has a deep understanding of the market and a broad network of industry contacts. Here’s how we can help you:

  • Personalised Job Matching: We take the time to understand your career goals, strengths, and preferences. By doing so, we can match you with software sales jobs that align with your aspirations.

  • Exclusive Opportunities: Our extensive network means we have access to job openings that aren’t advertised elsewhere. This gives you an edge in finding unique and desirable software sales positions.

  • Expert Guidance: Navigating the job market can be challenging, but you don’t have to do it alone. Our experienced sales recruiters provide valuable insights and advice, from crafting the perfect CV to acing your interviews.

  • Ongoing Support: Our support doesn’t end once you’ve landed a job. We stay in touch to ensure your new role meets your expectations and to assist with any future career moves.


If you’re ready to take the next step in your software sales career, Zetter Recruitment is here to help. Our personalised approach ensures that we understand your unique career aspirations and connect you with the best opportunities in the market. Contact us today to discover how we can assist you in finding your next role in software sales. Let us help you unlock your full potential and achieve your career goals.

Are you looking for Commercial roles in London? Search with Zetter!

Sales Jobs London

Working in London offers significant opportunities, particularly for those pursuing Sales or Customer Success careers. Over 70% of UK Sales and Customer Success jobs in Software and SaaS are for London based companies.*

Jobs in London​

Sales Recruitment Agencies London

Why navigate this competitive market alone? Here, at Zetter Recruitment, we are one of the leading sales recruitment agencies in London who can either assist you in finding top sales jobs in London or help you hire skilled employees to help your company grow significant revenue. Whilst Zetter works across multiple locations globally, London continues to be the main hot spot for commercial tech jobs.

Register a vacancy​

Tech Sales Jobs London

Technology and software companies dominate the UK market, with London being the largest hub for opportunities. London is a competitive space for those seeking a new job or hiring and it can be difficult to stand out. As a Top 25% LinkedIn recruitment agency, Zetter can help you find the right next sales job or hire the right people.

Trends and insights:

  • Recruiting a Sales or Customer Success team in London is 5 x more competitive than any other location*

  • The demand for Sales & Customer Success talent is 7 x higher than any other location across the UK*

  • The top 5 most in demand roles within software and technology in London are – 1, Account Manager, 2, Business Development Manager, 3, Sales Manager, 4, Account Executive and 5, Sales Director*

  • Some of the fastest growing markets in London include AI, Cybersecurity, Data & Analytics, CleanTech and Digital Infrastructure.*

    Sales Recruitment London - Key jobs we are recruiting:

    Lead generation – Sales Development Representative / Business Development Representative.

    Individual contributors – Account Executive, Business Development Manager, Account Manager, Enterprise Sales

    Retention and Growth – Customer Success, Client Success, Partner Success, Retention

    Leadership – Sales Team Lead, Sales Manager, VP of Sales, Sales Director, Customer Success Team Lead, Head of Customer Success

    Executive & Director – Chief Sales Officer, Chief Customer Officer, Chief Revenue Officer

    Sectors we recruit in:

    SaaS – FinTech, HRTech, Martech, ConstructionTech, PropTech, Elearning & EdTech

    DeepTech – Hardware, Advanced Materials, IOT, Robotics & AI solutions

    CleanTech - Sustainability Solutions, Energy, ClimateTech, Infrastructure Digital/Twin Software & EV charging

    Healthcare – BioTech, Life Sciences, MedTech & HealthTech

    Consumer – Emerging food brands, FMCG & Art

    Sales and Customer Success Salaries in London:

    A Sales or Customer Success salary in London can vary depending on level of seniority and the market you work in. If you are looking for high paying sales jobs in London, software and tech are industries worth being in. They are high growing markets with great earning potential such as uncapped commission, equity benefits, sales incentive schemes.

    Average Sales salaries in London:

    Executive & Director: £120,000 to £190,000

    Sales leadership: £70,000 to £110,000

    Customer voice (SMB to Enterprise): £45,000 to £90,000

    Individual contributors (SMB to Enterprise): £50,000 to £120,000

    Lead generation: £30,000 to £50,000

    *LinkedIn Talent Insights 2024

    Latest jobs in Sales