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Technology Sales Jobs in Europe

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Technology Sales


If you have experience in sales within the technology sector, we can help you find your next tech sales job. The British tech sector has expanded significantly, growing tenfold in the last decade. Venture capital investment in this sector has surged from £1.2 billion in 2010 to over £14 billion.

For those passionate about technology and skilled in sales, jobs in tech sales could be ideal. The thriving tech and software industry offers numerous opportunities for commercial roles. Whether you’re in London, elsewhere in the UK, Europe, or globally, there’s a growing demand for skilled sales professionals who can drive business growth.

At Zetter Recruitment, we specialise in sales recruitment within technology and software. We provide salary & commission guidance, career planning advice, and the latest industry trends to help you.

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What is the Demand for Tech Sales?

With the rapid advancement of technology and the continuous introduction of innovative products, companies are increasingly seeking skilled salespeople. The technology sector is one of the fastest-growing industries globally, and this expansion translates directly into a higher demand for tech sales roles being hired.

Key Factors Driving Demand

  • Technological Advancements: New technologies within AI, IoT, and cloud computing are constantly emerging, requiring knowledgeable sales teams to promote and sell these cutting-edge solutions.

  • Market Expansion: As companies expand into new markets, the need for sales professionals who understand the market dynamics and can effectively communicate the value proposition of tech products increases.

  • Increased Competition: The tech industry is highly competitive, with numerous companies contending for market share. This competition drives the need for exceptional sales talent to differentiate and promote products effectively.

  • Customer Education: Sales professionals play a crucial role in explaining complex products and demonstrating their benefits, therefore driving demand for skilled individuals in this field.

Sales Opportunities

With this demand, career opportunities in tech sales are vast. Roles such as Account Managers, Enterprise Account Executives (AEs), and Sales Directors are particularly in demand. This trend is evident globally, with tech sales job opportunities growing rapidly within the US, UK and European markets.

What is the Future of Technology Sales?

As we move forward, the way tech products are sold is evolving. Here are some key trends:

Digital Transformation

Data-Driven Sales: The use of data analytics to inform sales strategies is becoming more prevalent. Sales teams increasingly rely on data to understand customer behaviour, predict market trends, and tailor their sales approaches.

AI and Automation: Artificial Intelligence (AI) and automation tools are transforming sales processes. AI is helping with lead scoring, personalised outreach, and automating routine tasks, allowing sales teams to focus on building relationships and closing deals.

Global Expansion

Emerging Markets: As tech adoption increases in emerging markets, there will be significant opportunities for sales professionals to tap into these new regions. Understanding local market nuances and building a presence in these areas will be beneficial.

Cross-Border Sales: With the global nature of the tech industry, cross-border sales are becoming more common. Sales teams are navigating different regulatory environments and cultural differences to succeed on a global scale.

Benefits of Working in Tech Sales

A career in technology sales offers a unique blend of challenges and rewards. Here are a few reasons why this could be a great career choice:

  • Tech Sales Salary: Within the technology industry, sales salaries can be very lucrative, with opportunities for substantial commissions and bonuses.

  • Growth Opportunities: This industry is constantly evolving, which means there are always new products to sell and new markets to explore. This dynamic environment offers continuous learning and professional growth.

  • Flexibility and Mobility: Many tech sales positions offer flexibility in terms of work location and hours. With the rise of remote working, you can increasingly work from anywhere.

  • Job Satisfaction: Helping businesses solve problems with innovative tech solutions can be deeply satisfying. Plus, the fast-paced nature of the job keeps things exciting.

Tech Sales Jobs London

If you're looking for commercial tech jobs in London, you're in luck. London is a thriving tech hub with numerous companies seeking talented professionals. From startups to established tech companies, there are plenty of prospects for those looking to work in this location.

Tech Sales Salary: What Can You Expect?

When considering a commercial career, understanding the potential earnings (commission, bonuses, equity etc) is essential. Tech sales salary varies based on experience, location, and the specific tech sector. For instance:

Tech sales salary UK: Entry-level positions might start around £30,000 per year, with experienced professionals earning upwards of £60,000 annually in basic salary. High performers in senior roles can exceed £250,000 when factoring in commissions and bonuses.

Software sales salary: Similar to the technology sector, software sales professionals can expect competitive salaries. Entry-level roles often start at £30,000, while experienced sales executives and managers can earn significantly more, especially in major cities like London.


The demand for tech sales professionals is growing, driven by continuous technological advancements and market expansion. The future of technology sales looks promising, with trends pointing towards digital transformation, data-driven strategies, and a strong emphasis on customer-centric approaches. For those interested in an everchanging and rewarding career, tech sales offer abundant opportunities to make a significant impact and drive personal growth.

​Europe's Booming Tech Hubs: Launchpads for Innovation

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Across Europe, a vibrant tech ecosystem is growing, fuelled by cutting-edge companies and a highly skilled workforce. Major hubs like London, Berlin, Amsterdam, and Zurich are attracting talent and investment, shaping the future of technology.

Beyond the Established Hubs

The European tech scene extends beyond these well-known hubs, cities like Stockholm, Helsinki, and Munich are also rapidly growing, attracting startups and established companies alike. This geographical spread ensures a diverse talent pool and fosters unique areas of expertise across Europe.

Europe's tech hubs offer exciting career opportunities for sales professionals. Here's where you can be a part of shaping the future:

  • CleanTech: Develop solar, wind, or geothermal tech for a clean future.

  • DeepTech & IoT: Design sensors and data tools to optimize energy, traffic, and waste in European cities.

  • Robotics & Automation: Build intelligent robots for streamlined deliveries across Europe.

Finding Top Sales Talent in Europe's Tech Hubs

Building a high-performing sales team is crucial for any tech company's success. Europe's booming tech scene creates fierce competition for top sales talent. Zetter Recruitment, a leading sales and customer success recruitment agency, can help you navigate this competitive landscape.

Launch Your Tech Career or Build Your Dream Team in Europe's Innovation Hubs

Ready to propel your career in Europe's dynamic software & tech scene? Explore the latest roles across these exciting sectors and join a community at the forefront of innovation. Zetter Recruitment can be your perfect partner in building a winning sales team. Contact us today to discuss your specific needs and discover how we can help you achieve your growth goals.

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