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Technology Sales Jobs in London

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Technology Sales


If you have experience in sales within the technology sector, we can help you find your next tech sales job. The British tech sector has expanded significantly, growing tenfold in the last decade. Venture capital investment in this sector has surged from £1.2 billion in 2010 to over £14 billion.

For those passionate about technology and skilled in sales, jobs in tech sales could be ideal. The thriving tech and software industry offers numerous opportunities for commercial roles. Whether you’re in London, elsewhere in the UK, Europe, or globally, there’s a growing demand for skilled sales professionals who can drive business growth.

At Zetter Recruitment, we specialise in sales recruitment within technology and software. We provide salary & commission guidance, career planning advice, and the latest industry trends to help you.

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What is the Demand for Tech Sales?

With the rapid advancement of technology and the continuous introduction of innovative products, companies are increasingly seeking skilled salespeople. The technology sector is one of the fastest-growing industries globally, and this expansion translates directly into a higher demand for tech sales roles being hired.

Key Factors Driving Demand

  • Technological Advancements: New technologies within AI, IoT, and cloud computing are constantly emerging, requiring knowledgeable sales teams to promote and sell these cutting-edge solutions.

  • Market Expansion: As companies expand into new markets, the need for sales professionals who understand the market dynamics and can effectively communicate the value proposition of tech products increases.

  • Increased Competition: The tech industry is highly competitive, with numerous companies contending for market share. This competition drives the need for exceptional sales talent to differentiate and promote products effectively.

  • Customer Education: Sales professionals play a crucial role in explaining complex products and demonstrating their benefits, therefore driving demand for skilled individuals in this field.

Sales Opportunities

With this demand, career opportunities in tech sales are vast. Roles such as Account Managers, Enterprise Account Executives (AEs), and Sales Directors are particularly in demand. This trend is evident globally, with tech sales job opportunities growing rapidly within the US, UK and European markets.

What is the Future of Technology Sales?

As we move forward, the way tech products are sold is evolving. Here are some key trends:

Digital Transformation

Data-Driven Sales: The use of data analytics to inform sales strategies is becoming more prevalent. Sales teams increasingly rely on data to understand customer behaviour, predict market trends, and tailor their sales approaches.

AI and Automation: Artificial Intelligence (AI) and automation tools are transforming sales processes. AI is helping with lead scoring, personalised outreach, and automating routine tasks, allowing sales teams to focus on building relationships and closing deals.

Global Expansion

Emerging Markets: As tech adoption increases in emerging markets, there will be significant opportunities for sales professionals to tap into these new regions. Understanding local market nuances and building a presence in these areas will be beneficial.

Cross-Border Sales: With the global nature of the tech industry, cross-border sales are becoming more common. Sales teams are navigating different regulatory environments and cultural differences to succeed on a global scale.

Benefits of Working in Tech Sales

A career in technology sales offers a unique blend of challenges and rewards. Here are a few reasons why this could be a great career choice:

  • Tech Sales Salary: Within the technology industry, sales salaries can be very lucrative, with opportunities for substantial commissions and bonuses.

  • Growth Opportunities: This industry is constantly evolving, which means there are always new products to sell and new markets to explore. This dynamic environment offers continuous learning and professional growth.

  • Flexibility and Mobility: Many tech sales positions offer flexibility in terms of work location and hours. With the rise of remote working, you can increasingly work from anywhere.

  • Job Satisfaction: Helping businesses solve problems with innovative tech solutions can be deeply satisfying. Plus, the fast-paced nature of the job keeps things exciting.

Tech Sales Jobs London

If you're looking for commercial tech jobs in London, you're in luck. London is a thriving tech hub with numerous companies seeking talented professionals. From startups to established tech companies, there are plenty of prospects for those looking to work in this location.

Tech Sales Salary: What Can You Expect?

When considering a commercial career, understanding the potential earnings (commission, bonuses, equity etc) is essential. Tech sales salary varies based on experience, location, and the specific tech sector. For instance:

Tech sales salary UK: Entry-level positions might start around £30,000 per year, with experienced professionals earning upwards of £60,000 annually in basic salary. High performers in senior roles can exceed £250,000 when factoring in commissions and bonuses.

Software sales salary: Similar to the technology sector, software sales professionals can expect competitive salaries. Entry-level roles often start at £30,000, while experienced sales executives and managers can earn significantly more, especially in major cities like London.


The demand for tech sales professionals is growing, driven by continuous technological advancements and market expansion. The future of technology sales looks promising, with trends pointing towards digital transformation, data-driven strategies, and a strong emphasis on customer-centric approaches. For those interested in an everchanging and rewarding career, tech sales offer abundant opportunities to make a significant impact and drive personal growth.

Are you looking for Commercial roles in London? Search with Zetter!

Sales Jobs London

Working in London offers significant opportunities, particularly for those pursuing Sales or Customer Success careers. Over 70% of UK Sales and Customer Success jobs in Software and SaaS are for London based companies.*

Jobs in London​

Sales Recruitment Agencies London

Why navigate this competitive market alone? Here, at Zetter Recruitment, we are one of the leading sales recruitment agencies in London who can either assist you in finding top sales jobs in London or help you hire skilled employees to help your company grow significant revenue. Whilst Zetter works across multiple locations globally, London continues to be the main hot spot for commercial tech jobs.

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Tech Sales Jobs London

Technology and software companies dominate the UK market, with London being the largest hub for opportunities. London is a competitive space for those seeking a new job or hiring and it can be difficult to stand out. As a Top 25% LinkedIn recruitment agency, Zetter can help you find the right next sales job or hire the right people.

Trends and insights:

  • Recruiting a Sales or Customer Success team in London is 5 x more competitive than any other location*

  • The demand for Sales & Customer Success talent is 7 x higher than any other location across the UK*

  • The top 5 most in demand roles within software and technology in London are – 1, Account Manager, 2, Business Development Manager, 3, Sales Manager, 4, Account Executive and 5, Sales Director*

  • Some of the fastest growing markets in London include AI, Cybersecurity, Data & Analytics, CleanTech and Digital Infrastructure.*

    Sales Recruitment London - Key jobs we are recruiting:

    Lead generation – Sales Development Representative / Business Development Representative.

    Individual contributors – Account Executive, Business Development Manager, Account Manager, Enterprise Sales

    Retention and Growth – Customer Success, Client Success, Partner Success, Retention

    Leadership – Sales Team Lead, Sales Manager, VP of Sales, Sales Director, Customer Success Team Lead, Head of Customer Success

    Executive & Director – Chief Sales Officer, Chief Customer Officer, Chief Revenue Officer

    Sectors we recruit in:

    SaaS – FinTech, HRTech, Martech, ConstructionTech, PropTech, Elearning & EdTech

    DeepTech – Hardware, Advanced Materials, IOT, Robotics & AI solutions

    CleanTech - Sustainability Solutions, Energy, ClimateTech, Infrastructure Digital/Twin Software & EV charging

    Healthcare – BioTech, Life Sciences, MedTech & HealthTech

    Consumer – Emerging food brands, FMCG & Art

    Sales and Customer Success Salaries in London:

    A Sales or Customer Success salary in London can vary depending on level of seniority and the market you work in. If you are looking for high paying sales jobs in London, software and tech are industries worth being in. They are high growing markets with great earning potential such as uncapped commission, equity benefits, sales incentive schemes.

    Average Sales salaries in London:

    Executive & Director: £120,000 to £190,000

    Sales leadership: £70,000 to £110,000

    Customer voice (SMB to Enterprise): £45,000 to £90,000

    Individual contributors (SMB to Enterprise): £50,000 to £120,000

    Lead generation: £30,000 to £50,000

    *LinkedIn Talent Insights 2024

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