How to hire and retain the very best sales and customer success talent

02 August 2023


How to hire and retain the very best sales and customer success talent

​Competition to secure the highest calibre of commercial talent is fierce. For example, last year there were 2 million tech vacancies advertised, more than any other sector in the UK labour market. 36% of those jobs advertised were in non-development occupations such as sales, account executives and customer success roles.

At Zetter recruitment we understand the competitive market for sourcing and retaining the very best sales and customer success talent. Partnering with C-Suite Directors, VPs, Founders & Investors, Zetter’s industry leading recruitment experts manage the full sales talent acquisition process. Specialising within niche technology verticals including SaaS Sales, MarTech and ELearning, Zetter is the go-to recruitment partner for businesses looking to increase revenues and scale-up.  

Over the past year, many employers have experienced increased sales and customer success hiring demand, which presents a series of challenges for employers. Candidates are being proactively targeted by hiring competitors and with this, employees are expecting greater working flexibility and better packages. Employee tenure rates across sales and customer success roles are notoriously low and these conditions continue to threaten businesses’ ability to successfully grow. 

Therefore, the challenge ahead for employers is to not only source and onboard the very best sales talent, but to retain employees through a combination of communication strategies, company culture, attractive employee packages and possible equity options.

This is why, at Zetter we not only find the best sales and customer success talent, but we also support our clients with onboarding, career development mapping and employee retention strategies.

Retention strategies, such as tailored employee reward schemes aligned to the businesses goals and implemented across the commercial team have proven successful in extending employee longevity.  

For more information on onboarding and client retention strategies, download our latest: Sales Salary Report 2023 (

You can also find this article published on: Sales Innovation Expo 2023

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